A gamified platform that rewards customers for their feedback, fostering a deeper connection with the brand
The challenge presented was to create a feedback ecosystem for Audi that is both engaging and meaningful for customers. The current system lacked engagement and did not offer tangible value to customers, making it difficult to encourage feedback that could contribute to Audi’s service improvement
The solution focuses on building an interactive, gamified feedback system named AudiVerse, integrated into their existing myAudi app. The goal was to incentivize users to provide feedback by making the process rewarding and fun